Google alternatives

• posthog, very good.
• hotjar
• datafa.st

google analytics (GA)

most popular one is google analytics

integration is easy, streamlined. you mostly just paste a script into the site.

• google analytics let you see demographic data; sex, age, location.
• where traffic comes from; specific ad campaign (facebook or linkedin...)
• see what are the most popular pages on the site.
• user behaviour? when forms are submitted.

google search console

• tells google to crawl my site
• give me search ranking info
• from what search prompts traffic is coming from (GA used to do this but now search console is what does it and offers sync with GA)
• pronostico de errores o problemas que pueden afectar el ranking
• pronostico de salud de web.

google tag manager (GTM)

marketing tracking. mainly used by marketers to know from which campaign user comes from. track user behaviour.

previously if you ran facebook ad, you would need to add a 'pixel' to your site to track if user came from a specific facebook ad. similarly if you ran a bing ads campaign you would need to add the custom code on all your pages. Tag manager lets you add a single script and the custom code is imported once via the tag manager script. everything is handled on the tag manager GUI. all types of tags and triggers.

even if you dont plan to run ads it is still useful to collect users data by adding the google ads tag and the facebook ads pixel(tag) in your site bc later on you can run a remarketing campaign, and run ads to all the ppl the visited your site.

un trigger funciona para varios tags.
un trigger activa una accion, puede ser presionar un boton

un tag puede ser de facebook, pinterest, google ads, bing ads,...
tag de GA envia un evento a GA

dif between GTM and GA

GTM events vs GA events
tag manager events are certain times at which tags can fire.
like when page loads, or code container loads.
a GA event is a data entry event

so a link click event on GTM can send a GA data via a 'menu_link_click' GA event

some events in GA can be marked as a 'conversion'. just semantic meaning, a 'more important event'