site and user analytics
Google alternatives
- posthog, very good.
- hotjar
- datafa.st
google analytics (GA)
most popular one is google analytics
integration is easy, streamlined. you mostly just paste a script into the site.
- google analytics let you see demographic data; sex, age, location.
- where traffic comes from; specific ad campaign (facebook or linkedin...)
- see what are the most popular pages on the site.
- user behaviour? when forms are submitted.
google search console
- tells google to crawl my site
- give me search ranking info
- from what search prompts traffic is coming from (GA used to do this but now search console is what does it and offers sync with GA)
- pronostico de errores o problemas que pueden afectar el ranking
- pronostico de salud de web.
google tag manager (GTM)
dif between GTM and GA
GTM events vs GA events
tag manager events are certain times at which tags can fire.
like when page loads, or code container loads.
a GA event is a data entry event
so a link click event on GTM can send a GA data via a 'menu_link_click' GA event
some events in GA can be marked as a 'conversion'. just semantic meaning, a 'more important event'
Consent banner
If using GTM and CookieYes
The underlying 'protocol' (?) is Google's Consent Mode.
You must configure both tags in GTM and, if using CookieYes, cookies in the CookieYes dashboard - cookies.